If the .pva is created directly in the VirtualAssets project, it will be deployed automatically. Otherwise, the simplest way to deploy the virtual asset is to copy the containing .pva file into the VirtualAssets project. 

Alternatively, you could right-click the Virtualize Server view’s Local machine node, choose Add Virtual Asset, specify the .pva file that includes the virtual assets you want to deploy, then click Finish. When the wizard completes, Virtualize will automatically copy the .pva file to the VirtualAssets project.

For a more detailed discussion of deployment procedures and options, see see Deploying Virtual Assets Virtualize.